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Adobe Exam AD0-E555 Topic 3 Question 26 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 26
Topic #: 3
[All AD0-E555 Questions]

An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20. In their company's person scoring model, which type of scoring would they use?

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Suggested Answer: B

Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1

Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2

To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:

Define the smart list with the triggerData Value Changes, and selectAttributeasJob Title, andNew Valueasis anyofVice President,Executive3

Define the flow with the actionChange Score, and selectScore TypeasDemographic, andScoreasAddandChoice 1asIf Job Title is Vice President, then10, andDefault Choiceas204

Activate the smart campaign and monitor the results


1:How to build a lead / person scoring program | Adobe Marketo Engage2:Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business3: [Smart List - Data Value Changes | Adobe Marketo Engage]4: [Flow - Change Score | Adobe Marketo Engage]

by Elsa at Nov 14, 2024, 11:10 PM

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Salena
4 days ago
This is a tricky one! I'm torn between Demographic and Behavioral, but I'll go with Demographic since it's specifically about the person's job title.
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Cheryl
14 days ago
But wouldn't it make more sense to use Behavioral scoring to track the actions of Vice Presidents and Executives?
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Latrice
15 days ago
I disagree, I believe they would use Behavioral scoring.
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Francine
17 days ago
Behavioral, definitely. The scoring is based on the person's role and position, not their actions or interests.
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Tresa
10 days ago
A) Segmentation
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Cheryl
18 days ago
I think they would use Demographic scoring.
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Ettie
26 days ago
I think the answer is Demographic. Scoring VPs and Execs differently sounds like a demographic-based model to me.
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Rhea
3 days ago
C) Behavioral
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Casie
6 days ago
B) Demographic
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Whitney
7 days ago
A) Segmentation
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