Adobe Exam AD0-E555 Topic 1 Question 7 Discussion

Actual exam question for Adobe's AD0-E555 exam

Question #: 7
Topic #: 1

[All AD0-E555 Questions]

What is the relationship between triggers and filters in a Smart Campaign?

AAll triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

BAny triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign

CAll triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

Show Suggested Answer

Suggested Answer: A

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.

Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.

Example:

Smart Campaign:

Triggers:

Fills out Form A

Visits Pricing Page

Filters:

Job Title = 'Director'

Country = 'United States'

In this example, a lead will qualify for the Smart Campaign if they:

Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.

by Lucina at Apr 10, 2024, 12:00 PM

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Amina

8 months ago

I see your point, but I think having all triggers AND filter criteria met makes more sense for a targeted approach.

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Willodean

8 months ago

I'm with Alice on this one, because if it was OR, it could be too broad.

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Earleen

8 months ago

I disagree, I believe it's all triggers OR the filter criteria must be met for qualification.

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Michal

9 months ago

I think the relationship is that all triggers AND the filter criteria must be met for the person to qualify.

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Abraham

9 months ago

I agree with Gabriele, because if it's 'AND', it means both conditions have to be true.

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Yen

9 months ago

No, I believe it's all triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

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Gabriele

10 months ago

I think all triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

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Georgiana

10 months ago

What is the relationship between triggers and filters in a Smart Campaign?

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Harley

11 months ago

Ooh, a dance, I like that! Except it's more like a tango - you need both partners to move together, or the whole thing falls apart.

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Tresa

9 months ago

A) All triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

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Janessa

9 months ago

B) Any triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign

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Ethan

10 months ago

C) All triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

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Romana

11 months ago

Haha, a tag team? That's a good analogy. I was picturing it more like a dance, where the triggers and filters have to be in perfect sync.

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Elvera

11 months ago

Wait, I think I've got it. The triggers and filters are like a tag team - you need both to be on the same page for someone to qualify, right?

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Stephane

11 months ago

Hmm, I'm not so sure. I was thinking it was just a simple 'all triggers and filters must be met' kind of thing. But now I'm second-guessing myself.

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Hyman

11 months ago

Yeah, I agree. The wording of the question is a bit confusing, but I think the key is understanding how the triggers and filters interact.

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Jill

11 months ago

This question seems a bit tricky, but I think I know the answer. The way I see it, the triggers and filters work together to qualify people for the Smart Campaign, but the specific relationship between them is important.

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