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Adobe Exam AD0-E555 Topic 1 Question 5 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 5
Topic #: 1
[All AD0-E555 Questions]

A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.

Based on Email Program A/B Test Dashboard, which variant is the winning version?

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Suggested Answer: C

To determine the winning version of an Email Program A/B Test, the marketing manager needs to compare the performance metrics of each variant based on the chosen winning criteria1.

The winning criteria can be one of the following: Open Rate, Click to Open, Clicks, or Unsubscribes1.

The Email Program A/B Test Dashboard shows the performance metrics of each variant in a graphical and numerical format2.

Based on the image uploaded by the user, the test type is Whole Email, which means that the entire email content and design are different for each variant1.

Assuming that the winning criteria is Click to Open, which measures the percentage of people who opened the email and clicked on a link3, the winning version is Variant C, as it has the highest Click to Open rate of 18.6%, compared to Variant A (14.8%) and Variant B (12.9%)2.

Variant C also has the highest number of clicks (434) and the lowest number of unsubscribes (28) among the three variants2.

Therefore, based on the Email Program A/B Test Dashboard, Variant C is the winning version.Reference:1:Use ''Whole Email'' A/B Testing | Adobe Marketo Engage2:Use the Email Program Dashboard - A/B Test View | Adobe Marketo Engage3:Email Marketing Metrics: How to Measure and Report on Them


by Dalene at Mar 17, 2024, 02:55 PM

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Tamie
6 months ago
But Variant A had better click-through rates, which is also an important metric to consider.
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Shantay
6 months ago
I disagree, I think Variant C is the winning version because it had higher open rates.
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Garry
6 months ago
I agree with Tamie, Variant A seems to be the best option based on the data.
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Tamie
6 months ago
I think the winning version is Variant A.
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Dottie
7 months ago
I also think Variant A is the winning version because it meets the best practices for selecting the winning criteria.
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Mertie
7 months ago
I agree with Kris. Variant A is the likely winner because it is the most common winning criteria in Whole Email A/B Tests.
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Kris
7 months ago
I believe the winning version is Variant A.
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Glenn
7 months ago
I think the winning version is Variant.
upvoted 0 times
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