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Adobe Exam AD0-E555 Topic 1 Question 16 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 16
Topic #: 1
[All AD0-E555 Questions]

An email analyst needs to know if the click-to-open rate of their marketing team's emails has increased in July of this year compared to July of last year.

Which report would the email analyst consult to find this information?

Show Suggested Answer Hide Answer
Suggested Answer: C

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.


1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters

by Kiley at Jul 17, 2024, 12:24 PM

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Lashandra
4 days ago
Definitely B) Email Performance. Anything else would just be trying too hard to be clLashandrar. Although, if the email analyst is also a magician, then C) Email Insights could be the card up their sleLashandra.
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Scarlet
16 days ago
That makes sense. So, the Email Performance report is the best option for the email analyst.
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Heidy
17 days ago
I think Email Link Performance focuses more on individual links, not overall email performance.
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Lavera
18 days ago
But what about Email Link Performance? Wouldn't that also show the click-to-open rate?
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Dianne
24 days ago
B) Email Performance is the way to go. I mean, what else would you consult to see the performance of your emails? Unless the email analyst is also a stand-up comedian, then C) Email Insights might be the hidden gem here.
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Scarlet
25 days ago
I agree with Heidy, the Email Performance report would have the necessary data.
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Nathalie
26 days ago
Hmm, I'm going with A) Email Link Performance. That report should have the click data we're looking for, right? Unless the email analyst is really into email puns, then C) Email Insights might be the way to go.
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Willard
29 days ago
C) Email Insights seems like the obvious choice here. That report is designed to give you all the key metrics and insights about your email campaigns.
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Dahlia
2 days ago
A) Yes, I checked Email Insights and the click-to-open rate has indeed increased compared to last year.
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Glennis
5 days ago
C) Have you checked Email Insights yet to see the click-to-open rate comparison?
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Stevie
12 days ago
B) I agree, Email Insights is the most comprehensive report for email performance.
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Arlyne
15 days ago
A) Email Insights would definitely have the information you need.
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Aileen
1 months ago
I think the answer is B) Email Performance. That report would have the click-to-open rate information we need to compare across different time periods.
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Jess
7 days ago
User 3: Let's check Email Performance to compare the rates from last year to this year.
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Veronica
17 days ago
User 2: Yes, that report should have the click-to-open rate data we need.
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Mattie
26 days ago
User 1: I believe the answer is B) Email Performance.
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Heidy
2 months ago
I think the email analyst should consult the Email Performance report.
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