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Adobe Exam AD0-E555 Topic 1 Question 14 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 14
Topic #: 1
[All AD0-E555 Questions]

An email analyst needs to know if the click-to-open rate of their marketing team's emails has increased in July of this year compared to July of last year.

Which report would the email analyst consult to find this information?

Show Suggested Answer Hide Answer
Suggested Answer: C

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.


1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters

by Loren at Jun 29, 2024, 04:51 AM

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Gertude
4 months ago
Haha, I bet the email analyst is just wishing they had a 'magic email report' that could tell them everything they need to know. But in reality, B) Email Performance is probably the best bet.
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Myra
2 months ago
It's always interesting to see how email performance changes over time.
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Lakeesha
2 months ago
Yeah, that report should show if the click-to-open rate has increased.
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Alline
2 months ago
I agree, Email Performance would likely have the data they need.
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Gerri
2 months ago
It's always interesting to see how email performance changes over time.
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Katy
2 months ago
Yeah, that report should show if the click-to-open rate has increased.
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Odette
3 months ago
I agree, Email Performance would likely have the data they need.
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Vicky
4 months ago
I believe Email Link Performance would be the best report to consult for this specific information.
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Maxima
4 months ago
But what about Email Insights? Maybe that report could also provide valuable information.
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Hoa
4 months ago
I agree with Anastacia, the Email Performance report would have the necessary data.
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Celestina
4 months ago
Hmm, this is a tough one. I'm going to go with A) Email Link Performance. Seems like that would be the place to find specific data on click-through rates.
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Lauran
3 months ago
Let's check that report to see if the click-to-open rate has increased.
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Giovanna
3 months ago
I think you're right, A) Email Link Performance would have the data we need.
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Cassandra
4 months ago
C) Email Insights sounds like the right choice here. That report should give a more comprehensive overview of email performance, including click-to-open rates.
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Lashon
5 months ago
I think the answer is B) Email Performance. This report should show the click-to-open rate over time, which is exactly what the email analyst needs.
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Rebecka
4 months ago
Yeah, that report should have the information the email analyst needs.
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Dalene
4 months ago
I think the answer is B) Email Performance.
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Anastacia
5 months ago
I think the email analyst should consult the Email Performance report.
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