Adobe Exam AD0-E555 Topic 1 Question 12 Discussion

Actual exam question for Adobe's AD0-E555 exam

Question #: 12
Topic #: 1

[All AD0-E555 Questions]

What is the relationship between triggers and filters in a Smart Campaign?

AAll triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

BAny triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign

CAll triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

Show Suggested Answer

Suggested Answer: A

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.

Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.

Example:

Smart Campaign:

Triggers:

Fills out Form A

Visits Pricing Page

Filters:

Job Title = 'Director'

Country = 'United States'

In this example, a lead will qualify for the Smart Campaign if they:

Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.

by Stanton at May 30, 2024, 05:46 PM

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Valentin

4 months ago

Haha, I bet the person who wrote this question was just trying to trick us. Classic exam move right there.

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Verona

4 months ago

C makes the most sense. Can't imagine a scenario where you'd want just the triggers OR the filters to work. That would be a weird campaign setup.

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Isidra

3 months ago

Yeah, having both triggers and filters met makes the most sense for a Smart Campaign. It ensures a more targeted approach.

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Audria

3 months ago

I agree, C seems like the most logical option. It ensures that both triggers and filters are met before someone qualifies.

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Roselle

4 months ago

Hmm, I'm not sure. B sounds like it could be right too - any triggers AND the filters. This question is making my head hurt a little.

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Claudio

4 months ago

C) All triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

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Dorothy

4 months ago

A) All triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

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Thora

5 months ago

I disagree, I believe it's all triggers OR the filter criteria must be met for the person to qualify.

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Danica

5 months ago

I think the relationship is that all triggers AND the filter criteria must be met for the person to qualify.

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Macy

5 months ago

I think C is the correct answer. All triggers and filter criteria must be met for a person to qualify for a Smart Campaign. Seems straightforward to me.

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