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Adobe Exam AD0-E555 Topic 1 Question 11 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 11
Topic #: 1
[All AD0-E555 Questions]

An email analyst needs to know if the click-to-open rate of their marketing team's emails has increased in July of this year compared to July of last year.

Which report would the email analyst consult to find this information?

Show Suggested Answer Hide Answer
Suggested Answer: C

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.


1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters

by Eun at May 22, 2024, 01:23 PM

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Lashon
6 months ago
I'd go with option B. The Email Performance report sounds like it would have all the juicy email metrics the analyst is after. Gotta love those click-to-open rates!
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Cathern
6 months ago
Ha! I bet the email analyst is just dreaming of the day when they can consult the 'Magical Email Fairy Report' for all their analytical needs. Wouldn't that be nice?
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Cory
5 months ago
C) Email Insights
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Billye
5 months ago
B) Email Performance
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Polly
5 months ago
A) Email Link Performance
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Mickie
6 months ago
Hmm, I'm not sure. Maybe the Email Link Performance report would have the specific click-to-open rate details they're looking for. It's a tough call, but that's my guess.
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Ashley
5 months ago
I agree, Email Insights might also have the data they need.
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Leanora
5 months ago
Maybe they should check Email Performance report just to be sure.
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Andra
6 months ago
I think the Email Link Performance report would have that information.
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Leonor
6 months ago
Email Insights would probably have the data they need. That report sounds like it would provide a more comprehensive overview of email performance.
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Lenora
6 months ago
I think the email analyst should consult the Email Performance report to find the click-to-open rate information. That seems like the most logical choice.
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Ethan
5 months ago
Yes, that report should provide the click-to-open rate information for July of this year compared to last year.
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Celeste
5 months ago
I agree, the Email Performance report should have the data we need.
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Berry
5 months ago
Yeah, that report would definitely show if the click-to-open rate has increased.
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Winfred
6 months ago
I agree, the Email Performance report should have the data we need.
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Vannessa
6 months ago
Let's check both Email Performance and Email Insights to be thorough.
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Della
6 months ago
I think Email Insights might also have some useful information for the analyst.
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Queen
6 months ago
I agree, the Email Performance report should have the data we need.
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