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Adobe AD0-E406 Exam - Topic 8 Question 18 Discussion

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.How could this hypothesis be improved?
A) Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
B) Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
C) Be less specific with the change: do not list the decrease in the exact number of form fields.

Adobe AD0-E406 Exam - Topic 8 Question 18 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 18
Topic #: 8
[All AD0-E406 Questions]

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

Show Suggested Answer Hide Answer
Suggested Answer: A

by Helene at May 05, 2022, 06:26 AM

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Izetta
10 months ago
Wait, are they really rolling it out without more testing? That’s risky!
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Pete
10 months ago
Why not just test it with all products from the start?
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Ricki
10 months ago
Reducing fields could definitely help, but 10% seems a bit optimistic.
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Zana
10 months ago
I think they should focus on the overall goal, not just the 10%.
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Truman
10 months ago
Sounds like a solid plan to simplify the form!
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Sonia
11 months ago
This looks like a straightforward measurement question. I think the laser scanner is the noncontact tool, since it can measure without physically touching the object.
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Tamesha
11 months ago
This question seems straightforward, but I want to make sure I understand the "Allow configuration" option correctly before answering.
upvoted 0 times
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Lashaun
11 months ago
I'm leaning towards Option D. Publicly acknowledging Mitch's success could help boost his confidence and motivation.
upvoted 0 times
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Edmond
11 months ago
This question seems straightforward, but I want to make sure I understand the context before answering.
upvoted 0 times
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