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Adobe Exam AD0-E406 Topic 7 Question 56 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 56
Topic #: 7
[All AD0-E406 Questions]

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

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Suggested Answer: C

Contribute your Thoughts:

Verda
1 days ago
I see both points, but I think increasing Revenue Per Visitor (RPV) would be more beneficial in the long run.
upvoted 0 times
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Maile
2 days ago
I disagree, I believe the goal should be to increase Revenue Per Visitor (RPV).
upvoted 0 times
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Rolande
7 days ago
I think the goal should be to increase 'SALE' link clicks.
upvoted 0 times
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