Adobe Exam AD0-E406 Topic 7 Question 41 Discussion

Actual exam question for Adobe's AD0-E406 exam

Question #: 41
Topic #: 7

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Aso that 'Conversion Rate of Alternative' can be estimated pre-test

Bbecause it is not possible to change your primary goal after the test has started

Cso that 'days to complete test' can be estimated pre-test

Dto minimize risk of biased metric selection

Show Suggested Answer

Suggested Answer: A

by Elouise at May 26, 2023, 03:02 PM

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2 days ago

But what if we need to adjust our goals during the test? Wouldn't that be a valid reason to choose or adjust after activation?

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6 days ago

I agree with Sharita. It's important to set clear goals before starting the test.

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7 days ago

I think primary and secondary success metrics should be determined pre-test to avoid biased metric selection.

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