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Adobe Exam AD0-E406 Topic 1 Question 31 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 31
Topic #: 1
[All AD0-E406 Questions]

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

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Suggested Answer: A

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