Whoa, this is a tough one! I'm going to have to go with my gut and say C) 25%. But hey, at least I'm not trying to use a calculator to solve this. That's what they call 'cheating' in my book!
I'm going with A) 40%. It just makes sense to me, you know? 40% of the recipients who got the delivery actually opened it. That's the reactivity, right?
Hmm, I'm not sure. Let me think this through again. Ah, I got it! The correct answer is C) 25%. That's the percentage of recipients who clicked on at least one link out of the number of recipients who received the delivery.
Gary
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