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Adobe Exam AD0-E208 Topic 9 Question 24 Discussion

Actual exam question for Adobe's AD0-E208 exam
Question #: 24
Topic #: 9
[All AD0-E208 Questions]

Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Generally, this breakdown means that the variable was not defined or otherwise unavailable.

Which statement explains the possible behavior of the data?

Show Suggested Answer Hide Answer
Suggested Answer: C

The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as ''NONE''. This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#unspecified-values


Contribute your Thoughts:

Veronika
6 months ago
Wait, is 'UNSPECIFIED' the new 'not provided'? Adobe, you sly dogs!
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Natalya
6 months ago
This question is a real head-scratcher. I'm going to go with C) and hope for the best.
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Colette
5 months ago
I'm not sure, but A) also seems like a possible solution to the issue.
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Rachael
5 months ago
I agree, it makes sense that if eVar1 is not fired, the order would appear as 'NONE'.
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Felicidad
6 months ago
I think C) is the best explanation for the behavior of the data.
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Kathryn
6 months ago
B) Unspecified mobile hits, huh? Gotta love those pesky technology reports.
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Elroy
6 months ago
C) Aha, the old 'no eVar1 value' trick. Classic Adobe Analytics problem right there.
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Francene
5 months ago
C) Aha, the old 'no eVar1 value' trick. Classic Adobe Analytics problem right there.
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Latonia
5 months ago
A) When viewing classification data, any value that does not have data associated with that particular classification returns 'OTHER'. To resolve this issue, create a classification export file and classify the appropriate columns.
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Gwenn
6 months ago
C) Aha, the old 'no eVar1 value' trick. Classic Adobe Analytics problem right there.
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Slyvia
6 months ago
C) This happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as 'NONE'.
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Callie
6 months ago
B) Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as 'UNSPECIFIED'.
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Daniela
6 months ago
A) When viewing classification data, any value that does not have data associated with that particular classification returns 'OTHER'. To resolve this issue, create a classification export file and classify the appropriate columns.
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Arleen
6 months ago
A) When viewing classification data, any value that does not have data associated with that particular classification returns 'OTHER'. To resolve this issue, create a classification export file and classify the appropriate columns.
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Glenna
7 months ago
A) Sounds like the most reasonable explanation to me. Gotta love those classification issues, am I right?
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Lawrence
6 months ago
D) This happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as 'NONE'.
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Tamie
7 months ago
C) Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as 'UNSPECIFIED'.
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Emiko
7 months ago
B) When viewing classification data, any value that does not have data associated with that particular classification returns 'OTHER'. To resolve this issue, create a classification export file and classify the appropriate columns.
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Chantell
7 months ago
A) Sounds like the most reasonable explanation to me. Gotta love those classification issues, am I right?
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