Adobe Exam AD0-E208 Topic 9 Question 14 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 14
Topic #: 9

Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Generally, this breakdown means that the variable was not defined or otherwise unavailable.

Which statement explains the possible behavior of the data?

AWhen viewing classification data, any value that does not have data associated with that
particular classification returns 'OTHER'. To resolve this issue, create a classification export file and classify the appropriate columns.

BSimilarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as 'UNSPECIFIED'.

CThis happens when a user comes to a site for the first time and makes a purchase without firing
eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as 'NONE'.

Show Suggested Answer

Suggested Answer: C

The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as ''NONE''. This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#unspecified-values

by Roxane at Dec 09, 2023, 10:26 PM

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