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Adobe Exam AD0-E208 Topic 6 Question 42 Discussion

Actual exam question for Adobe's AD0-E208 exam
Question #: 42
Topic #: 6
[All AD0-E208 Questions]

Refer to the exhibit:

A marketing analyst wants to look into visitors who originated from paid search and made a purchase.

Which two options can be done directly from this Visualization? (Choose two.)

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Suggested Answer: A

Given the SDR, the report that can be generated is Booking Completion Rate. This is a measure of how many visitors who started an appointment booking completed it. It can be calculated by dividing event2 (Booking Complete) by event1 (Start Appointment Booking). The other reports, Time to Book an Appointment and Length of Appointments, cannot be generated with the given SDR, as they require additional variables or data sources.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en#calculated-metric-examples


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