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Adobe Exam AD0-E208 Topic 6 Question 27 Discussion

Actual exam question for Adobe's AD0-E208 exam
Question #: 27
Topic #: 6
[All AD0-E208 Questions]

Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Generally, this breakdown means that the variable was not defined or otherwise unavailable.

Which statement explains the possible behavior of the data?

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Suggested Answer: C

The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as ''NONE''. This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#unspecified-values


by Michael at Jun 29, 2024, 10:04 PM

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Flo
4 months ago
Hah, I bet the developer who wrote that report is just laughing at us trying to figure out what's going on. 'Unspecified'? 'Other'? Might as well call it the 'I Have No Idea' report.
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Elizabeth
4 months ago
Option C sounds like the most likely explanation to me. If a user makes a purchase without setting the eVar1 variable, it makes sense that the order would show up as 'NONE' in the report. Gotta love those pesky data gaps!
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Avery
3 months ago
Yeah, those data gaps can definitely cause some confusion. It's important to make sure all variables are properly set to avoid any discrepancies in the reports.
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Pansy
3 months ago
Option C sounds like the most likely explanation to me. If a user makes a purchase without setting the eVar1 variable, it makes sense that the order would show up as 'NONE' in the report.
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Lizbeth
4 months ago
I'm not sure, but option C also seems plausible as it explains how 'NONE' values can occur in certain situations.
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Staci
4 months ago
Ah, I see. So the data is just being reported as 'None', 'Unspecified', 'Other', or 'Unknown' when the variable is not defined or available. Interesting, I wonder if there's a way to handle that in the reporting side.
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Clare
3 months ago
C) This happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as 'NONE'.
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Christoper
4 months ago
B) Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as 'UNSPECIFIED'.
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Elli
4 months ago
A) When viewing classification data, any value that does not have data associated with that particular classification returns 'OTHER'. To resolve this issue, create a classification export file and classify the appropriate columns.
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Mirta
4 months ago
I agree with Glenn, option A makes sense because it addresses the issue of 'OTHER' values in classification data.
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Glenn
5 months ago
I think the possible behavior of the data is explained by option A.
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