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Adobe Exam AD0-E208 Topic 4 Question 40 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 40
Topic #: 4

[All AD0-E208 Questions]

An analyst is given a list of specific events a user must take to complete a purchase. What would be used to see the conversion rate between steps?

ACohort Table

BFallout Visualization

CFlow Visualization

Show Suggested Answer

Suggested Answer: A

Given the SDR, the report that can be generated is Booking Completion Rate. This is a measure of how many visitors who started an appointment booking completed it. It can be calculated by dividing event2 (Booking Complete) by event1 (Start Appointment Booking). The other reports, Time to Book an Appointment and Length of Appointments, cannot be generated with the given SDR, as they require additional variables or data sources.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en#calculated-metric-examples

by Yaeko at Dec 07, 2024, 10:07 AM

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Curt

1 months ago

Haha, I bet the product manager is wishing they had a 'Ninja Stealth Mode' visualization to see where users are ninja-ing out of the purchase flow.

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Ronny

1 months ago

Wait, isn't the Cohort Table used for segmenting users based on shared characteristics? I'm not sure that's the right tool for this task.

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Eura

1 months ago

I disagree, the Flow Visualization is the way to go. It gives you a clear picture of how users are moving through the steps.

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Aliza

2 days ago

I prefer the Fallout Visualization because it shows where users are dropping off in the process.

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Miesha

11 days ago

I think the Cohort Table would be more useful for tracking the conversion rate between steps.

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Flo

1 months ago

Hmm, I think the Fallout Visualization would be the best choice here. It's perfect for analyzing the user's journey through the purchase process.

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Torie

4 days ago

Cohort Table might be helpful to track the behavior of specific groups of users over time.

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Marylyn

15 days ago

I think Flow Visualization could also be useful to see the overall flow of users through the steps.

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Jaime

18 days ago

I agree, the Fallout Visualization would provide a clear picture of where users are dropping off in the purchase process.

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Kirk

2 months ago

I'm not sure, but I think A) Cohort Table could also be used for this analysis.

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Fanny

2 months ago

I agree with Ailene, Flow Visualization would show the conversion rate between steps.

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Ailene

2 months ago

I think the answer is C) Flow Visualization.

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