Adobe Exam AD0-E208 Topic 3 Question 34 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 34
Topic #: 3

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.

Here are some example tracking codes provided by the media agency:

?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

AThe Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.

BThe Marketing Channel processing rule is using a different query string parameter.

CThe variables in the tracking code are not following a consistent taxonomy.

Show Suggested Answer

Suggested Answer: B

The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.

References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules

by Ilene at Sep 17, 2024, 01:09 AM

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Mariann

2 months ago

The marketing team must have been 'summering' when they set up these tracking codes. No wonder the data isn't showing up!

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Willard

2 months ago

This is why we need a standardized tracking code system. All this manual setup is just asking for trouble.

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Krissy

1 months ago

Maybe we need to update the Marketing Channel processing rule to include the new query string parameter.

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Jolene

2 months ago

I think the issue might be with the variables in the tracking codes not following a consistent taxonomy.

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Kasandra

2 months ago

We should definitely standardize our tracking codes to avoid data loss.

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Chantell

2 months ago

Hah, the agency probably just forgot to include the 'disp_' prefix in the rule. Rookie mistake!

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Pearline

1 months ago

The agency should double-check the query string parameter in the processing rule.

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Tasia

1 months ago

It looks like the 'disp_' prefix is missing in the tracking codes.

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Daryl

2 months ago

I think the tracking codes are not formatted properly.

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Eliseo

2 months ago

Maybe they didn't set up the processing rule correctly.

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Ahmed

2 months ago

Hmm, I think the rule is just not set up to handle the 'summer2019' campaign. The agency needs to update the rule to account for that.

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Lore

2 months ago

It seems like the variables in the tracking code are not consistent, that could be causing the issue.

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Nikita

2 months ago

Maybe the agency should use a different query string parameter in the rule.

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Marvel

2 months ago

I agree, the rule probably needs to be updated to include the 'summer2019' campaign.

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Terina

3 months ago

Or it could be that the variables in the tracking codes are not standardized, causing the data to not be credited to the Display channel.

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Judy

3 months ago

Yeah, I agree. Maybe the rule is not configured to capture data from those specific tracking codes.

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Annelle

3 months ago

I think the issue might be with the Marketing Channel processing rule.

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Alease

3 months ago

The issue is definitely the inconsistent taxonomy in the tracking codes. The rule is looking for a specific parameter, but the codes are all over the place.

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Carlton

2 months ago

The agency should align the tracking codes with the query string parameter specified in the Marketing Channel processing rule.

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Robt

2 months ago

It seems like the rule is not able to attribute the data correctly because of the varied tracking codes.

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Rodney

2 months ago

Maybe the agency needs to standardize the tracking codes to match the Marketing Channel processing rule.

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France

2 months ago

The issue is definitely the inconsistent taxonomy in the tracking codes. The rule is looking for a specific parameter, but the codes are all over the place.

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