Adobe Exam AD0-E208 Topic 2 Question 23 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 23
Topic #: 2

[All AD0-E208 Questions]

Refer to the exhibit:

What is a valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments?

AVideo Views/Visitors is the most statistically significant difference between the two segments.

BOn average, Purchasers view 81 % more videos than Non-Purchasers.

CPurchasers are 81 % more likely to complete a Video View than Non-Purchasers.

Show Suggested Answer

Suggested Answer: B

A valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments is that on average, Purchasers view 81 % more videos than Non-Purchasers. This means that the average Video Views per Visitor for Purchasers is 81 % higher than that for Non-Purchasers. Video Views/Visitors is not the most statistically significant difference between the two segments, as it has a low confidence level of 68 %. Purchasers are not 81 % more likely to complete a Video View than Non-Purchasers, as this would imply a probability or conversion rate, not an average.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison.html?lang=en#interpreting-segment-comparison-results

by Talia at May 08, 2024, 01:41 AM

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7 months ago

Seems like an interesting question. The image is quite revealing.

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