Adobe Exam AD0-E208 Topic 10 Question 39 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 39
Topic #: 10

When changing the Fallout visualization from Eventual Path to Next Hit, the analyst notices that the data reports zero Visitors across the report.

Why would this occur?

AAcross all visitors, the fallout depicted never was completed as a next step conversion.

BAcross all visitors, the fallout depicted never was completed as an eventual path conversion.

CThere was no direct path from the second and third fallout touchpoints.

Show Suggested Answer

Suggested Answer: A

When changing the Fallout visualization from Eventual Path to Next Hit, the report shows only the conversions that happened in the immediate next hit after each step. If the report shows zero visitors across the report, it means that none of the visitors completed the fallout as a next step conversion.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#next-hit-vs-eventual-path

by Eun at Nov 14, 2024, 04:05 AM

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Shayne

2 months ago

Wait, so they're asking us to figure out why the data reports zero Visitors? That's like asking why a car doesn't start when there's no gas in the tank!

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Valentin

10 days ago

C) There was no direct path from the second and third fallout touchpoints.

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Shala

13 days ago

B) Across all visitors, the fallout depicted never was completed as an eventual path conversion.

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Mozell

29 days ago

A) Across all visitors, the fallout depicted never was completed as a next step conversion.

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Dean

2 months ago

But if there was no direct path, wouldn't that lead to zero Visitors?

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Deonna

2 months ago

I disagree, I believe it's C.

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Jacklyn

2 months ago

C seems like the most logical answer to me. If there was no direct path between the second and third touchpoints, the fallout would show zero Visitors.

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Wilda

2 months ago

Haha, this question is a real brain-teaser! I'm going to go with B, since the eventual path conversion wouldn't be tracked if the visualization was changed.

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Yolande

21 days ago

I'm not sure, but I think it might be C. There could have been a missing connection between the second and third touchpoints.

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Merilyn

26 days ago

I agree with you, I also think it's A. The next step conversion is crucial for tracking in this case.

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Dana

29 days ago

I think it's A, because the next step conversion wasn't completed for any visitors.

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Rosann

2 months ago

I think the answer is A. If the fallout visualization is changed to Next Hit, it would only show the immediate next step, and if no visitors completed that next step, the data would report zero Visitors.

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