Adobe Exam AD0-E208 Topic 1 Question 11 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 11
Topic #: 1

[All AD0-E208 Questions]

Consider the following eVar settings:

eVar #: 3

Name: Model Name

Allocation: Most Recent (Last)

Expire After: Visit

Type: Text String

Status: Enabled

An automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".

What is causing this issue?

AeVar3 is never set due to a tagging error in the page code.

BThe visits began on a page where eVar3 was not set.

CThere are too many unique values in eVar3.

Show Suggested Answer

Suggested Answer: B

The reason why the report shows a significant number of visits with a Model Name of ''Unspecified'' is that the visits began on a page where eVar3 was not set. Since eVar3 is set to expire after visit and has an allocation of most recent (last), it means that it will capture and persist the last value that was set for that variable in a visit. If eVar3 was not set on any page during a visit, it will show up as ''Unspecified'' in the report. eVar3 being never set due to a tagging error in the page code or having too many unique values are not likely causes of this issue.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration

by Catarina at Oct 02, 2023, 01:24 PM

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