Adobe Exam AD0-E207 Topic 3 Question 18 Discussion

Actual exam question for Adobe's AD0-E207 exam

Question #: 18
Topic #: 3

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.

The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.

Which solution should the architect use?

A* Assign a custom prop to capture the news section value
* Enable list support
* Enable pathing

B* Assign a custom eVar to capture the news section value
* Enable last touch (most recent) attribution to the eVar
* Expire the eVar after 30 days

C* Assign a custom prop to capture the news section value
* Enable display of participation metrics
* Enable pathing

D* Assign a custom eVar to capture the news section value
* Enable linear attribution to the eVar
* Expire the eVar after the visit

Show Suggested Answer

Suggested Answer: D

To capture and analyze the contribution of news sections to conversions, the following steps should be taken:

Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.

Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.

Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.

This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.

by Galen at Dec 09, 2024, 06:22 AM

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Irene

18 days ago

I believe expiring the eVar after 30 days is necessary to ensure accurate data for recent conversions.

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Candra

22 days ago

I agree with Charlena. Option B is the way to go. Capturing the news section value and using last touch attribution is a straightforward and effective solution.

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Gaynell

14 days ago

I think option B is the best choice. Capturing the news section value with a custom eVar and using last touch attribution makes sense.

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Vilma

22 days ago

But what about expiring the eVar after 30 days? Wouldn't that limit the analysis?

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Jesusita

26 days ago

I agree, assigning a custom eVar and enabling last touch attribution makes sense.

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Colette

29 days ago

Haha, imagine if they chose option C and tried to display participation metrics for news sections. That would be like tracking the number of times someone read the headline but didn't click on the article!

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Joesph

14 days ago

C: Definitely, tracking participation metrics for news sections might not be very helpful.

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Rosenda

20 days ago

B: Yeah, I agree. Option D seems more suitable for analyzing the contribution of news sections.

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Serita

21 days ago

A: Option C sounds interesting, but I think it might not give the best insights.

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Katie

1 months ago

I think option B is the best solution.

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Hassie

1 months ago

Option A seems like a good choice too. Assigning a custom prop and enabling pathing could provide valuable insights into the user's engagement with the news sections.

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Maurine

2 months ago

I'm not sure about option B. Expiring the eVar after 30 days might not be long enough to capture the full impact of the news sections on conversions. I would go with option D and use linear attribution to get a more comprehensive view.

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Jules

3 days ago

Agreed, it's important to consider the full journey and not just the most recent touchpoint.

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Sunny

4 days ago

Linear attribution with option D would definitely give a more comprehensive view over time.

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Erick

13 days ago

That's true, but I believe option D would provide a more accurate representation of the overall impact of news sections on conversions.

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Glory

16 days ago

I think option B could still work if we want to focus on the most recent engagement with news sections.

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Charlena

2 months ago

I think option B is the best solution. Assigning a custom eVar to capture the news section value and enabling last touch attribution will give the company the insights they need to understand the contribution of each news section.

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