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Adobe Exam AD0-E207 Topic 1 Question 17 Discussion
Topic #: 1
While preparing for a new analytics implementation for a site, you begin conducting stakeholder interviews. Part of the conversation includes defining KPIs, including custom success events.
Which are two examples of custom success events on a site? (Choose two.)
Custom success events in Adobe Analytics are specific to the business goals and can vary widely depending on the site's purpose. Examples of such events typically include actions that are significant indicators of user engagement or progress through a conversion funnel:
Cart Adds: Tracking how often users add items to their cart.
Form Completions: Monitoring the number of users who complete and submit forms on the site.
These are distinct from more generic metrics like purchases or checkouts which are often predefined standard events in many analytics implementations.
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